Audience-informed messages are the heart of our work. We extract insights from feedback provided by target audiences to develop messages that resonate and motivate, while meeting our clients’ goals. Here are a few examples:
- We led focus groups with racially and economically diverse adults to learn what might motivate them to join a clinical trial. From the research, we developed clear, actionable website copy that increased web traffic by 11% in one month.
- We developed messages and a brand approach targeted at Generation Z to encourage careers in lesser-known medical fields, all based on surveys, interviews and focus groups with high school and college-aged youth.
- We’ve conducted thousands of qualitative discussions with clinicians—from surgeons to dental assistants—to learn their thoughts on achieving and maintaining specialty certification. The insights led to highly specific communications designed to explain requirements in ways that meet people where they are.