We understand implications of Baby Boomers entering their golden years and what this demographic shift means for our healthcare system and for older adults. Our team develops issue briefs, webinars, social media, op-eds and more to drive awareness and advocacy toward sustainable solutions. Here are two examples:
- We helped the senior housing sector create a groundbreaking report on the housing plight of middle-income seniors. These adults often have too little income for most new senior housing, but too much to qualify for Medicaid to help with costs. We developed communications for the report, companion materials, and an in-person conference to put the issue on the map.
- We rely on media relations, digital communication, and partnership-building in our ongoing work with several foundations. We propel action on prominent issues like person-centered care for older adults, nursing home redesign, serious illness and end of life care, caregiving, long term care financing and others.