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      What’s important in healthcare communications today?

        1024 256 McCabe Message Partners

        “50 words” – where Message Partners share their point of view, a piece of advice, or a tip for success.

        Jennifer Chu“Make it relevant”

        One of the biggest communications issues is how to take things that have big impacts—for example, the number of people who can’t afford dental care, or the number of people displaced by Hurricane Harvey—and explain in relatable ways why this enormous issue is relevant to everyone.

        Camille Ahearn“Don’t forget the patient”

        We face the challenge of keeping patients at the center of our communications. As healthcare has catapulted to the forefront of politics and dinner-table conversations, we must remember to tell the stories of the patients, those feeling the real-world impact of policy change and bold care transformation.